Designated Principal Broker
Licensed in Oregon and Washington
I am an entrepreneur to my core. In the late 1980s, I moved to Sydney, Australia and successfully founded and grew my photography business into a production company. Take One Productions is still in operation thirty-eight years later. When generating the business for my photography and production company, I learned to listen to hear instead of to reply. As a fifth generation Oregon native, I couldn’t stay away from Oregon for long. At the age of 27, I moved back to my hometown of Portland. Armed with hands-on experience building a client base, a constant focus on delivering impeccable customer service, and a linear approach to success in business, I selected real estate as my next business endeavor.
My foundational focus for the Peggy Hoag Group was to help people moving to our beautiful region. My initial goal was to develop a deep understanding of the community and cultural variations of each neighborhood and to share this knowledge with relocating families. I began by contacting multiple relocation companies and asking what I needed to do to earn their business. Their advice was to know the four quadrants of Portland inside and out. At that time, most brokers only worked—or farmed—one neighborhood. I did what they asked; I set out to build my business in all four quadrants of town, and soon I added Clark County and the Columbia Gorge.
Once I became successful working with buyers, I applied the same pragmatic approach to selling. I discovered that being active in these areas increased my ability to expose my listings to a large pool of buyers. This was an exciting discovery, and it propelled me to develop my unique marketing strategy. Maximum exposure is how you get top dollar. Maximum exposure is achieved through marketing. When you market properly, the greatest number of people see the home. The higher the number of people, the sooner the home sells, resulting in a higher sale price. It is an incredibly logical process, and I love the sheer business side of real estate. I’m also meeting a real need in my clients’ lives.
Superb customer service is what my team and I persistently strive for. I continually ask myself, “How can I help meet my client’s present need?” Our goal is to ensure that every client feels like they are our sole client. With this in mind, I have assembled a team of varied talents specific to the needs I see. We make each transaction personal; whether gifting bottles of wine from my vineyard in Horse Heaven Hills, staying in attentive communication on a schedule the client prefers, or taking clients out to lunch or dinner, I want to make each client feel special.
My team closes ninety transactions each year. The average broker in the nation completes six transactions per year. Magic was not required to become a top real estate broker and team; just a lot of dedication and continuous fine-tuning of our business model. We have achieved countless awards and over 2,000 home sales amounting to more than $650 million. With all these achievements, my motto remains, ‘Our business tomorrow is only as good as our service is today.’ It’s not what we did yesterday that matters, it’s what we are going to do tomorrow. I want more people to have exceptional real estate experiences, whether buying or selling, and my team and I are here to make that happen!
Principal Broker Licensed in Oregon
Since becoming a licensed broker in 1987, exceptional client care has been Dave’s calling card. Over the past 28 years he has had the opportunity to be involved in all types of properties throughout the Portland-metro- area, as well as the north Oregon coast, and eastern Oregon. He believes that each and every property is unique, requiring different skills at different times. Whether helping a young couple land a first home in Portland or assisting a seasoned pro to quickly move a large acreage development or timberland, Dave brings the same professionalism, knowledge, and customer service to bear, while using the particular skills that circumstances require. Fostering exceptional service through our group efforts is one of his principal goals.
“This group operates like no other I’ve seen. Its emphasis on group service–with quick thinking, thorough specialists working in each critical area of business–is unsurpassed. This brand of high-impact teamwork functions smoothly and seamlessly, delivering the kind of exceptional customer service and support I’m proud to be associated with.”
Real Estate Broker Licensed in Oregon and Washington
Carol joins our team from the Columbia River Gorge, where she raises alpacas and owns and operates an alpaca clothing and product store in lovely downtown Hood River. Prior to moving to The Gorge, Carol was an RN (Labor & Delivery, ICU), later taking those skills into Medical Malpractice trial defense work with Hoffman, Hart & Wagner firm in Portland. From there, she became an adjuster for such medical cases as she simultaneously built up the alpaca herd, eventually raising alpacas and managing her retail store full-time. Every week she meets travelers who have fallen in love with the region and want to move to the Pacific Northwest and the Columbia River Gorge, so she decided it was time to add real estate to her list of fun! She loves rural property, farms, ranches, and orchards that surround the Gorge.
She lives on her alpaca ranch with forty alpacas in Glenwood, WA, at the eastern base of the magnificent Mt. Adams. Surrounding the ranch is a wildlife refuge that is home to hundreds of elk, sandhill cranes, blue heron, eagles, hawks, owls, geese, turkeys, and an endless bird-show. In her free time, she rides her bike around the Glenwood Valley, plays guitar, and loves to garden.
Real Estate Broker Licensed in Oregon
Jodi is never more at home than when she is among the beautiful houses and neighborhoods of Oregon. Born and raised in southern Washington, Jodi graduated from Kalama High School before attending college in Colorado. Jodi worked as an accounting manager prior to her real estate career and thus has a great sense of finance. As a Certified Negotiation Export, Accredited Buyers Representative, and Accredited Luxury Home Specialist, Jodi has helped clients find or sell their homes for over fifteen years. Her sense of humor and honest approach makes even the hardest transaction enjoyable for her clients.
Eager to give her time and energy to good causes, Jodi volunteers for CASA. In her spare time, she enjoys playing golf and hiking, live music, and spending time with family and friends.
Transaction Negotiation Specialist
Licensed in Oregon and Washington
Hanna was born and raised in the Northwest. She grew up on an organic herb farm in Trout Lake, Washington, and attended high school in Hood River, Oregon. While attending equestrian competitions all over the Pacific Northwest as a teenager, she developed a strong appreciation for the beauty of the region. In 2009, Hanna moved to Portland to study industrial design at the Art Institute of Portland, and thoroughly enjoyed getting to know the city.
Prior to joining Peggy’s team, Hanna gained diverse skills working as a horse trainer, a Certified Nursing Assistant and also working in the import/export industry. In 2015, Hanna met Peggy and actualized her dream of working in real estate. Over the last year, Hanna has played a part in every real estate transaction closed by the Peggy Hoag Group. Her knowledge of the listing and buying process, including paperwork and handling of files, helps her assist clients and makes her an asset to the team. She is excited to grow and develop her skills as a realtor under Peggy’s expert leadership!
Outside of work, Hanna enjoys spending time with her family, hiking, running, portrait photography, traveling, and cooking.
Chief of Operations
Nannette began her career with a small business loan in her Tigard apartment in 1982. Within four months, her growing agency moved into offices in the Wetherly Building at the east end of the Morrison Bridge. From there, it flourished into the top, multi-million dollar talent agency in the Northwest. She represented both models that were placed internationally and actors who would go on to Hollywood A-list careers. It was Nannette’s promotion of local talent that first drew the interest of Hollywood to the Northwest and created a stream of film work here in the 1980s and 1990s.
After moving to Hollywood and opening a satellite office there, Nannette transitioned to producing and casting as a CSA Casting Director. She was interviewed by E Hollywood, Discovery Channel, and Reelz TV. Hollywood came to a stop during the writers’ strike of 2000 to 2002, and Nannette shifted to the insurance industry. She traveled the nation and worked closely with HR directors and employees as she helped them to make informed decisions about their benefits. Many Indian tribes came to trust Nannette as she helped them understand an industry very foreign to them.
Nannette has known Peggy Hoag for over thirty-four years. When she learned of Peggy’s plans to form her own real estate company after twenty-six years at a prestigious brand, Nannette was enthused at the opportunity to be part of something very special. Nannette’s goal is to be attuned to the needs of each client so every experience is stress-free and remarkable. She is excited to bring her passion for people and her high level of integrity and ethics to the Peggy Hoag Group at Hoag Real Estate.
Director of Marketing & Technology
Caleb brings his passion for both technology and customer service to the many marketing systems at the Peggy Hoag Group. He strives to craft creative marketing solutions that power both the listing and buying side of the business. Caleb originally began his career in IT, but soon discovered his love for marketing and advertising. He co-founded and ran a successful marketing agency in Portland for several years before transitioning to the Peggy Hoag Group. He is also involved in the local film community; his love for the medium powers the video services that the Peggy Hoag Group offers.
Caleb loves giving back to his community. He started and ran a non-profit student group benefiting disadvantaged college students at several Portland Community College campuses, eventually winning the college’s Student Leader of the Year Award. Caleb enjoys watching thought provoking movies, kayaking Oregon’s many lakes and rivers, and wandering cities small and large.
Communications and Graphic Design Specialist
Celia came to the Peggy Hoag Group after two years of teaching English overseas and three and a half years of working in retail. Her traveling experiences have made her appreciate the beauty of the Pacific Northwest. Celia serves the team by assisting Elizabeth in the design and maintenance of business communications. Years after pursuing graphic design as a hobby, Celia is excited to put her knowledge to use on social media and marketing materials.
Celia’s pursuits include snowboarding, literature, and language studies. She possesses Limited Working Proficiency in Mandarin Chinese. Celia is often found reading a book off her yearly reading list, of which science fiction is the most common genre. She is never happier than when cruising the mountain on a clear day at Mt Hood Meadows.
Peggy Hoag and her staff sold our house three days after she listed it. She worked with us personally while discussing comparative appraisals to determine a fair and reasonable listing price. She worked with us personally through the offer/counter offer negotiations with the buyer and the buyer's realtor. After we accepted the offer, Peggy's staff helped us negotiate the minefield that is today's inspection process. Peggy stepped into this process when her expertise was needed. The entire experience was very professional. Peggy is simply a delightful person to work with. She knows her business very well.
I wanted to send a note to convey my satisfaction with you and your team. We have been through many home sales over the years due to multiple relocations for work. Your group was hands down the best I have worked with. They were very prompt, professional, courteous and caring. They took the time at every step to make me feel like I was a valued customer and to ensure that I had all of the resources I needed to get my house ready for sale and to efficiently close on the sale once an offer came in. I would have no hesitation to use your team again should the need arise and wanted to say thanks for helping to sell our house quickly during a somewhat soft market environment.
I gave Peggy a listing for an apartment that I had previously listed with another realtor who wanted to lower the price I was asking for it. I refused and as soon as the listing expired in 90 days I listed it with Peggy. She actually raised the price and sold it in 30 days. She has also kept me informed about the current market for real estate in my area which I always enjoy reading. Thank you Peggy