Our Story

Peggy Hoag

Owner, Designated Principal Broker

Licensed in Oregon and Washington

I am an entrepreneur to my core. In the late 1980s, I moved to Sydney, Australia and successfully founded and grew my photography business into a production company. Take One Productions is still in operation thirty-eight years later. When generating the business for my photography and production company, I learned to listen to hear instead of to reply. As a fifth generation Oregon native, I couldn’t stay away from Oregon for long. At the age of 27, I moved back to my hometown of Portland. Armed with hands-on experience building a client base, a constant focus on delivering impeccable customer service, and a linear approach to success in business, I selected real estate as my next business endeavor.

My foundational focus for PEGGY HOAG REAL ESTATE was to help people moving to Oregon and Washington find their perfect home. My initial goal was to develop a deep understanding of the community and cultural variations of each neighborhood and to share this knowledge with relocating families. I began by contacting multiple relocation companies and asking what I needed to do to earn their business. Their advice was to know the four quadrants of Portland inside and out. At that time, most brokers only worked—or farmed—one neighborhood. I did what they asked; I set out to build my business in all four quadrants of town, and soon I added Clark County, Washington and the Columbia Gorge.

Once I became successful working with buyers, I applied the same pragmatic approach to selling. I discovered that being active in these areas increased my ability to expose my listings to a large pool of buyers. This was an exciting discovery, and it propelled me to develop my unique marketing strategy. Maximum exposure is how you get top dollar. Maximum exposure is achieved through marketing. When you market properly, the greatest number of people see the home. The higher the number of people, the sooner the home sells, resulting in a higher sale price. It is an incredibly logical process, and I love the sheer business side of real estate. I’m also meeting a real need in my clients’ lives.

Superb customer service is what my team and I persistently strive for. I continually ask myself, “How can I help meet my client’s present need?” Our goal is to ensure that every client feels like they are our sole client. With this in mind, I have assembled a team of varied talents specific to the needs I see. We make each transaction personal; whether gifting bottles of wine from my vineyard in Horse Heaven Hills, staying in attentive communication on a schedule the client prefers, or taking clients out to lunch or dinner, I want to make each client feel special.

Our business tomorrow is only as good as our service is today. It’s not what we did yesterday that matters, it’s what we are going to do tomorrow. I want more people to have exceptional real estate experiences, whether buying or selling, and my team and I are here to make that happen!

Dave McGowan

Principal Broker

Licensed in Oregon and Washington

Since becoming a licensed broker in 1987, exceptional client care has been Dave’s calling card. Over the past 28 years he has had the opportunity to be involved in all types of properties throughout the Portland-metro- area, as well as the north Oregon coast, and eastern Oregon. He believes that each and every property is unique, requiring different skills at different times. Whether helping a young couple land a first home in Portland or assisting a seasoned pro to quickly move a large acreage development or timberland, Dave brings the same professionalism, knowledge, and customer service to bear, while using the particular skills that circumstances require. Fostering exceptional service through our group efforts is one of his principal goals.

“This group operates like no other I’ve seen. Its emphasis on group service–with quick thinking, thorough specialists working in each critical area of business–is unsurpassed. This brand of high-impact teamwork functions smoothly and seamlessly, delivering the kind of exceptional customer service and support I’m proud to be associated with.”

Robert Annalora

Real Estate Broker

Licensed in Oregon

Robert Annalora was born and raised in Montana, where he graduated from Montana State University with a degree in accounting. He passed the Certified Public Accountants exam while attending school and holds CPA certificates in both Montana and Colorado. After college, Robert moved to Denver, Colorado where he lived for thirteen years. He started his career as an auditor and small business specialist for the international accounting firm Deloitte, Haskins and Sells (now Deloitte Touché).

Later, Robert joined the real estate development firm of Landon Investments Inc. as the Chief Financial Officer. Landon Investments developed commercial properties and owned banks and mortgage companies. While at Landon Investments, Robert worked as a team member developing a wide range of projects including high rise office buildings, raw land amalgamations, shopping centers, and sports complexes. During this tenure, Robert was tasked with joining one of the subsidiary companies and becoming the President and Chairman of the Board for one of the controlled group of banks.

From there, he was recruited to join a partner company, The Denver Bronco Football Club, where he became the Special Assistant to the Owner, Patrick Bowlen, becoming Mr. Bowlen’s personal Chief Financial Officer and business partner. While at the Bowlen group of companies, Robert oversaw the development of the Luxury Sky Boxes at Mile High Stadium, the current Denver Bronco training facility in Dove Valley, as well as many commercial real estate projects in Colorado, California, Hawaii, and Alberta and British Columbia, Canada. Additionally, Robert was a business partner with Pat Bowlen and John Elway in various ventures.

In the mid-nineties, Robert moved back to his beloved Montana to resided in Bozeman, Montana. Once back in Montana, he founded and operated a successful geosynthetic installation business for over 20 years. Robert’s company sells and installs plastic liners for a wide array of applications such as landfills, wastewater treatment facilities, canals, fire suppression, and oil and gas applications.

Robert is the proud father of four wonderful children and loves spending time with them. He moved to Oregon in 2017 and has been enjoying all the outdoor and urban activities the state has to offer. Robert is a licensed Montana fly fishing outfitter and operated Rainbow Valley Outfitters out of Ennis and Bozeman, Montana. He is an avid outdoorsman and horseman/packer and enjoys building and restoring classic cars and doing metalwork.

Robert brings a wealth of sales and business experience to PEGGY HOAG REAL ESTATE as well as tremendous work ethic and a “get it done” attitude.

Yvette Krueger

Real Estate Broker

Licensed in Oregon and Washington

Prior to entering real estate in 2018, Yvette spent 10 years as a hardware specialist in the historic hardware industry.  During this time, she quickly became a hardware resource for homeowners, contractors, designers, and real estate professionals. The inspiration of supporting clients through stressful and complicated projects from start-to-finish developed Yvette’s passion for real estate.

Yvette have always lived by the rule that to be successful in life, you must love what you do.  Raised by an iron worker and a nurse, Yvette grew up in an environment where hard work and passion for others was front and center. Her strong core is based on this attention to detail and compassion for others. She enjoys assisting clients to reach their real estate goals and strives to ensure that her clients always feel they are her priority and appreciated. Plus, she loves what she does!

Decades of strong experience back Yvette and her clients through her team at PEGGY HOAG REAL ESTATE. Every property, client, and situation is unique. Whether she is working with a first-time home buyer or a veteran investor, Yvette is present to help each client from start-to-finish by centering the transaction around their real estate goals and what matters most to them.

Madison Johnson

Listing and Property Management Assistant
(unlicensed assistant)

Maddie is the voice behind our phones as she assists our clients through the entire process of selling their home. An Oregon resident, Maddie graduated from high school in the small town of Vernonia before attending college in Bend, Oregon. Prior to joining Real Estate, Maddie was a nursing assistant pursing her nursing degree. In 2021 Maddie decided to take a leap into the business world and quickly found her calling.

Maddie is a detail-oriented listing coordinator and operations manager with a passion for real estate and a commitment to providing exceptional services to each of our clients. Throughout her career, she has successfully managed numerous listings, consistently exceeding client expectations and delivering outstanding results. She works closely with real estate agents, photographers, and other stakeholders to ensure a seamless experience for our clients. Maddie is dedicated to building and maintaining strong relationships with clients. Providing them with transparent and timely updates throughout the listing process. Maddie is in the process of earning her real estate broker license and is ready to support you and your broker in making your dream home a reality!

In her free time, Maddie enjoys exploring the Pacific Northwest and it all it has to offer, with her Husband, family and friends. Maddie is a soon to be mother to a baby girl and is excited to bring the newest member to Hoag Real Estate.

Megan Zavales

Listing Assistant
(unlicensed assistant)

Megan is born and raised in Oregon. She grew up in the small town of Vernonia before moving to Hillsboro and graduating from Glencoe High School. She is currently a college student at PCC pursuing her business and photography degree.

Megan is a detail-oriented and highly organized broker assistant. As a broker assistant she understands the importance of maintaining a smooth-running environment. Megan excels in managing daily administrative tasks, such as answering phone calls, responding to emails, running brokerage errands and maintaining office supplies. Megan prides herself in fostering positive relationships and effective collaboration. She is constantly seeking opportunities for professional growth and is known for her positive attitude, adaptability, and strong work ethic.

Outside of work and college, Megan enjoys spending time with her friends, family and French Bull Dog. She enjoys exploring new parks around Oregon and photographing her experiences throughout life.

Tess Annalora

Digital Marketer

(unlicensed assistant)

At the National University of Ireland Galway, Tess graduated top of her class with her Master’s degree in International Marketing and Entrepreneurship. Using her previous experiences creating and implementing successful sales and marketing campaigns for a top international luxury hospitality brand, Tess is helping PEGGY HOAG REAL ESTATE develop all marketing collateral, social media, digital content, and marketing strategies.

As a travel enthusiast and lover of international cultures, she chose to study and live in Ireland and Switzerland to develop her knowledge of unique business environments and gain exposure to new ideas. In her free time, she loves to enjoy the great outdoors through skiing, hiking, and being out on the water.

Jason Alpe

Transaction Coordinator

Jason was born in Jeddah, Saudi Arabia and raised in the Philippines. He earned a Bachelor’s of Science in Business Administration in Human Resource Development and Management at the Philippine School of Business Administration in Manila.

Inspired with the passion to reach his goals and fulfill his dreams as a young executive, Jason enjoys his days with youthful vibrance and energy. As a seasoned athlete, cooperation, commitment, and positivity are all ingrained in his character. A varsity and a sports champion during his high school years, he has well-established resilience that supported his discipline as a reliable employee. He is dedicated to his career, and he aspires to continue learning the many facets of the corporate sector to develop and improve his professional skills every step of the way.

Jason aims to attain financial stability as he starts to build a home with his spouse. He also dreams of taking short but meaningful travels around the world. Joining PEGGY HOAG REAL ESTATE is a huge blessing for him. Remote work helps him achieve a greater work/life balance.

Nannette Troutman

Unlicensed Assistant

After relocating to Hollywood, Nannette expanded her career as a CSA Casting Director, producing and casting projects while making her mark on the industry. Later, she transitioned into the insurance field, where her dedication and compassion earned her the trust of many, including numerous Indian tribes she served with care.

Nannette’s presence will be deeply missed. Her enthusiasm, passion for people, and unwavering integrity were qualities that touched all who knew her. A cherished friend of Peggy Hoag for over 34 years, Nannette’s legacy of excellence and commitment lives on through the countless lives she impacted. She will always be remembered with love.

AWARDS