How We Market Your Home


Our Property Marketing Strategy

At PEGGY HOAG REAL ESTATE our sales strategy continues to evolve as the market and buyers’ needs change.  Our purpose is to lead the industry using how buyers shop now for homes as our guide, developing marketing strategies specific to this need.  This has resulted in 3 decades of home sales totaling over $1.4 Billion since 1991. Our fiduciary team of 14 brokers and support staff work together to prepare and present your property to the market. Our established web, social media, and online marketing presence place your property in front of qualified buyers. 


Thanks to 30 years of specific focus, we have built connections with more than 150 regional employers like Nike, OHSU, Intel, PGE, and many more placing our sellers in front of this highly motivated pool of buyers. Targeting buyers outside the area who are relocating is a crucial advantage many home sellers overlook.


When you work with PEGGY HOAG REAL ESTATE, here’s what to expect:


  1. Thorough tour of your property
  2. Clear understanding of your goals, objectives and motivation for selling
  3. Market research to establish value
  4. Proven marketing strategy
  5. Guidance in preparing the home for photos and marketing
  6. Education on the home sale process and path with PEGGY HOAG REAL ESTATE
  7. Establish timeline
  8. Prepare and sign listing documents
  9. Schedule professional photoshoot
  10. Write advertising copy
  11. Design poster flyer
  12. Create single property website
  13. Complete marketing collateral
  14. Secure placement on relocation sites
  15. Upload to 750+ domestic & global sites
  16. Signage
  17. Email campaign to qualified buyers 
  18. Mail campaign to qualified buyers
  19. Email campaign to brokers

The Process

Research & Analysis

The foundation for PEGGY HOAG REAL ESTATE’s proven home marketing process begins with research and analysis. In combination with our local real estate agents’ experience, our team develops a deep understanding of:


  • Who your potential buyers are
  • Comparable properties sold and more importantly what buyers will be looking at alongside of your home
  • The local market, including whether your neighborhood is “hot” and if your home should be priced accordingly
  • Unique features of your home and their desirability


We aim to set a credible list price that maximizes your sale price while minimizing time on the market. Less experienced sellers pick agents by the highest list price or lowest commission.  Overpricing and or under marketing a home causes it to sit on the market and become market worn, ultimately selling for less.

Targeting Your Ideal Buyer

By syndicating your home to over 750 websites; local, national, and international, you are in front of thousands of motivated buyers, including those relocating here.


No time is wasted. When your home hits the market, cooperating brokers are immediately notified and can begin showing your home to their clients.

World-class Marketing Materials

Even in Portland’s solid luxury real estate market, buyers have to be attracted. We invest in hiring a world-class photography/media company to produce the level of online aesthetic marketing that will attract high end discerning buyers. This is accomplished with state of the art equipment, leading-edge technology like drones, virtual tours, and lighting enhancements.


We recommend home staging when needed to optimize the quality of your photography and to increase appeal when buyers are viewing the home.


With PEGGY HOAG REAL ESTATE’s high attention to aesthetic representation,  your home’s market presence will stand out from the crowd, attracting qualified buyers, and driving interest. 


PEGGY HOAG REAL ESTATE’s high-quality marketing materials lead to increased:


  • Showings to qualified buyers
  • Offers and final sale prices
  • Buyer and seller satisfaction


How much experience do you have?

PEGGY HOAG REAL ESTATE was founded in 1991 and has closed over $1.4 billion in home sales. Our brokers specialize at the neighborhood level and know the unique aspects and cultural variations the different neighborhoods offer.

Do you have any testimonials or reviews from satisfied home sellers you’ve worked with?

Yes! We please check us out on Zillow, Google, and Facebook. Read a few of our favorites. 

How can I learn more about PEGGY HOAG REAL ESTATE?

Check out a recent issue of REGALE magazine. REGALE is Peggy Hoag and PEGGY HOAG REAL ESTATE’s guide to real estate, life, style, design, and culture in the Pacific Northwest.


Meet Peggy Hoag

Founder of PEGGY HOAG REAL ESTATE, Peggy Hoag is a 5th generation Oregonian. She’s committed to connecting home buyers and sellers who appreciate the unique lifestyle you can only find in the Pacific Northwest.


She’s assembled the area’s premier team of luxury real estate brokers. Together, they have closed over $1.4 Billion in closed real estate sales in Portland/Tri County/Clark County, the Columbia River Gorge, and the Oregon Coast.


If you are in the market to sell a home in the Pacific Northwest, contact PEGGY HOAG REAL ESTATE today. Learn what we do differently with a no-obligation property evaluation.


The Pacific Northwest’s Trusted Source For Real Estate
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